A ‘first look’ is when the groom sees his bride on their wedding day for the first time. Whilst this would usually occur at the wedding ceremony, more and more couples are choosing this to occur in a private location just prior to the ceremony. The ‘first look’ is very common in the USA and Canada but up until a few years ago unheard of in Australia. The ‘first look’ is usually organised by the wedding photographer to document this special moment. It often results in a very emotional response and allows the couple time to reconnect prior to the wedding ceremony.